Custom logo design also linked to a claim is the basis on which the image of a company is based. Pantone colors, typographic contrast and graphic elements make your brand compact and recognizable everywhere.
The way your company is represented on various media, such as catalogs and business cards, the website and product packaging, company vehicles or uniforms worn by your employees at the store it is called brand identity when everything is coordinated in colors and visual appearance. Starting from an accurate analysis of the different types of market catches one's eye that it's mainly through the brand that people have a first impression and recognize your company everywhere.
The logo design is the representation of the company even before a potential customer crosses your door. It's on the sign of the store or office or company, it is on the website that users find on the net when they look for products like yours, it's on the billboards placed on the roads with the greatest traffic, it's the profile picture of your Facebook, Twitter and Instagram profiles (business) … Logo design is a factor that should never be underestimated and if you have the chance, it is something that must be developed by professionals without getting caught up in the creative fever in a moment of DIY with a sheet and a pencil.
Of course, rely on a professional doesn't mean "I would like a logo with the symbol of an elephant and the word half blue and half red" but let yourself be advised by those who have analyzed your competitors, your type of product and customers you are targeting. If you are not sure rather we advise you to spend some time doing a good search on the net, getting information and asking even 4/5 estimates to different professionals and once the trusted person is found, in this case, it is good to let oneself be advised.
Are you convinced? At this point how do you proceed? The roads that can be taken are two:
Or you are a company already positioned, but you realize that your most faithful logo is already 15 years old and you believe the time has come to modernize it in line with current times.
Or you are a start-up that is just being built and among the various tasks to be performed to start you have taken into account that all this will have to have a face, therefore it is better to start immediately with the right foot.
In one case or another, please contact us and ask for advice, you will be amazed.
Logo design is developed to clearly distinguish itself on any type of media like printed paper, web, video, small formats or large billboards.
At the design stage a pantone of 5 colors and a typographic contrast of 2 fonts is studied and combined with it, which will be reported and motivated in a guideline (pdf) so that you can have clear references for any other needs that may arise in the future.
The brand/logo (based on marketing analysis such as product type, competitors and target customer) it is also presented with the contribution of mockups (in terms of draft) so as to immediately give you a visual perception of what the final result will be, below and on the basis of specific requirements, the individual elements you need will be designed in detail such as business cards and letterheads for example.
Original file is provided in vector and png format + guideline with Mockups (.pdf)